Mitt Romney’s pitfalls were many, but one of the most viral mistakes he made can be summed up in his own four words: binders full of women.
The Guardian called it “delicious irony” that a comment intended to present him on the side of women inevitably alienated many of them. The Huffington Post uncovered his lies, even debunking his claim that he sought help from women’s groups. In fact, just about every news story had something to say about his flop.
Tumblr, Twitter, and Facebook exploded with memes, jokes, and commentary. These four words, along with the rest of the political nonsense, urged young people to get up and vote, myself included. For the sake of any American who wasn’t a middle-class White heterosexual cis-gendered male, people from all demographics made time to stand in line and cast their vote.
It was a critical time in the campaign, but it would have been drastically different without the help of social media. Memes, especially, have urged young people to stay tuned to politics.